Seller guide · Updated October 2026

    Review your listing before it goes live.

    A listing needs clear copy, useful images and files that match its description. Work through these checks with the actual product and downloads open beside you.

    1. Describe the product clearly

    Name the item, explain what is included and say whether it is a physical product or digital download. Use accurate keywords without repeating them mechanically.

    2. Review the first image at thumbnail size

    Check that the product is recognizable and that any text remains legible. Use supporting images to show details, scale and included files.

    3. Check every file you promise

    Open the actual downloads. Confirm filenames, formats, page counts and dimensions. For printable art, use the delivered size guide and measured pixels per inch rather than a blanket print-quality claim.

    4. Keep seller and buyer materials separate

    Mockups, listing copy and promotional captions help you publish. Share only the intended customer files and seller-approved usage terms with buyers.

    5. Price from your own costs

    Allow for creation time, platform fees, support and any printing or fulfillment costs. A competitor's asking price does not tell you their sales, costs or profit.

    6. Measure changes in your own shop

    Use your marketplace's actual visits, orders and conversion figures. Compare similar periods and change one element at a time where practical. A score or AI recommendation is a review aid, not an audience experiment.

    Prepare the package in EverAlice

    Basic Listing costs 10 credits and includes two mockups. Complete Launch costs 20 credits and includes four mockups and additional marketing and print assets. Product-specific contents and measured print sizes appear in the finished package. Review the files before publishing your listing.

    Explore Magic ListerOpen the printable checklist

    Check marketplace guidance

    Use the Etsy Seller Handbook for marketplace guidance and your own shop's reporting for performance. This checklist is editorial guidance; it does not predict sales or search placement.